Ali Matar, LinkedIn’s regional head of talent solutions, gives Benchmark Middle East his top five secrets to success on the networking site.
Use your profile to paint a picture of yourself that anyone, anywhere, can easily understand.
For example, profiles with photographs can have up to 14 times more views than those without; make sure you choose a good quality, professional picture. Your headline is important too – use it to speak directly to your target audience, with keywords relevant to your industry and field. Adding your skills, industry, and education can give you up to 15 times more views than if you leave them out.
Your LinkedIn profile is the first chance you get to sell yourself to a potential new employer, client, or business partner, so make sure you’re showing yourself off to your full advantage.
Use the Summary and Experience sections of your profile to demonstrate who you are and what you can do, including everything from experience to awards and achievements. Keywords are your friend! In fact, using the right keywords will help to increase your visibility on LinkedIn and Google searches.
Providing tangible examples are invaluable as proof of your capabilities and claims, and they also provide the opportunity for more people to engage with you.
So upload work you’re proud of, like presentations, images, blog posts, articles and so on, to your profile to let people know that you can walk the walk as well as you talk the talk.
Start by connecting with the people you already know, like colleagues, employers, and customers, and ask them to endorse your skills and provide recommendations – a little bit of social proof can go a long way in helping you to catch the eye of future connections. Joining groups is important, too, and by being active in them you can increase your visibility by up to five times.
Publish on LinkedIn to show you’re tuned into your field, that you know what’s happening in your industry, and that you have an opinion on it.
Extra ways to increase your visibility include sharing relevant and interesting content, like articles, news, or videos – or even by writing your own publisher post. Your network will appreciate reading content that’s valuable to them, and you’ll be on your way to establishing yourself as an expert capable that your network will turn to for insight.